Creativity powered by Artificial Intelligence

We view Artificial Intelligence as a transformative force,
one that redefines and supercharges any creative process.
PIRX, a GONG division, was founded to harness this powerful synergy.

Want to know what AI can do for your brand?
Contact us.

AI enhanced animatics

From Script to Studio-Quality Video

Traditional animated storyboards often struggle to capture subtle emotions and character nuances, negatively impacting idea perception. To address this, we’ve developed a powerful AI-enhanced animatic production workflow that delivers high-fidelity, controllable video generation.

As an agency, we recognize the importance of creating on-brand animatics that convey ideas seamlessly. Our process includes virtual casting, scene planning, virtual voiceovers, and brand assets planning, providing clients with control and flexibility at every production stage.

Asset production

Turn a simple product photo into endless assets with Generative AI

Our Ai-powered production pipeline allows us to craft product assets in deiverse location without the need of expensive photo shoot. All we need is a simple product on white background.

This approach provides easy format changes, flexibility and hight quality, perfectly suited for digital formats.

pirx.OS

A custom developed, multidisciplinary set of AI copilots, assisting in creative and strategic agency processes.

“Pirx is named after Lem's character, Pirx the Pilot, who journeyed through the universe to explore the interactions between people and machines. Honoring Lem’s legacy, we are excited to explore the creative boundaries of AI alongside our clients.

How we use AI for our clients

Painting the future with AI for ING

We used AI to show people their imaginary vision of life in retirement in ING Bank’s “Future Me” financial products campaign.

Case Study